Thinking in AI: Your First 30 Days

Thinking in AI: Your First 30 Days

I was tired, it was late, and I needed to deliver an AI policy for a client by morning. It should’ve been easy; I’d done dozens before. This time, I figured I’d earn some extra sleep by letting ChatGPT tackle the first draft. Thirty minutes later, I was still...
Future-Proofing AI with Value

Future-Proofing AI with Value

Don’t Future-Proof Features. Future-Proof Value. I spent three months working with a team creating a blog generator. The problem was simple: use AI to help small business owners who weren’t good at writing quickly create stories around their products and processes....
Unlocking the Everyday Power of AI

Unlocking the Everyday Power of AI

AI. It’s one of those things that feels like it belongs in someone else’s world. Even its name – artificial intelligence – betrays the fact that it’s not natural. It can feel like a playground for nerds in labs or a lever for big businesses to pull from behind the...
The Importance of Taste in the Age of AI

The Importance of Taste in the Age of AI

I recently got into an argument with a comedian. And if you ever find yourself in a similar situation, trust me, it’s not worth it. I was speaking to a group of content creators about using AI to offload some of the more labor-intensive and costly aspects of...